El Paso & Las Cruces · Nationwide OTR
Professional appliance installation and long-haul freight services you can count on. Built on experience. Backed by data. Ready to work.
What We Do
Whether it's a single-family install or a full-fleet freight run, we bring the same attention to detail to every job.
From single-family homes to large builder communities, we handle professional appliance delivery and installation from start to finish — on time, clean, and done right.
Reliable over-the-road freight services for brokers and direct clients. We run data-driven routes with a focus on on-time delivery and transparent communication every step of the way.
Why Jones Initiative
Small enough to care about every job. Experienced enough to handle enterprise volume. Here's what sets us apart.
Built from the ground up since 2018 — from subcontractor to independent operator with direct client relationships across two divisions.
Over 5,800 deliveries and installations across all eras. We've been tested at enterprise volume and know how to execute when the calendar fills up.
Our OTR division runs coast to coast. Whether you need a regional lane or a cross-country haul, we have the capacity.
Rate confirmations, fuel analysis, true profit-per-mile tracking. We run a tight operation and that discipline shows up in our reliability.
Appliance installation locally and freight nationwide — both under one roof. Simplify your vendor list without sacrificing capability.
When you call Jones Initiative, you reach the decision-maker. No layers. No runaround. We take ownership of every job we accept.
Our Story
Jones Initiative LLC was founded in 2018 by Dominique Jones — started from scratch, bootstrapped entirely, no outside investors. What began as a subcontractor relationship with one of the region's largest appliance distributors grew into a fully independent operation serving builders, distributors, and freight clients across the country.
Based in El Paso, TX, we built our reputation doing the work others wouldn't — showing up on time, communicating clearly, and caring about the outcome on every single job. That same standard applies whether we're installing a dishwasher in Las Cruces or delivering a load to the East Coast.
We are not a franchise. We are not a middleman. We are owner-operators who built this company job by job, and that story is in every number we track.
El Paso / Las Cruces based with deep ties to the regional builder and appliance distribution community since 2018.
Multi-year relationships with Gorman Distributing, Saratoga Homes, Classic American Homes, and Frontier Door & Cabinets — built on trust, volume, and consistent execution.
Presidio installation project: 111 units, single engagement. Peak volume: 2,480+ stops in a single year. We've operated at enterprise level as a small team.
OTR division added to serve 48-state freight demand. Data-driven routing and broker relationships powering long-haul growth.
Trusted Partners
We build long-term relationships — not one-time transactions.
Let's Work Together
Tell us what you need and we'll get back to you within one business day. No fluff — just a straight answer on whether we're the right fit.
Thank you for reaching out. A member of the Jones Initiative team will be in touch within one business day.